634 million pet products reach landfill every year in the US alone.
Over 120,000 tonnes of plastic waste across the US. A similar volume across Europe. Close to 800,000 tonnes of CO2 generated annually just to equip 10% of the world's dog population with products they will destroy in weeks.
No one measures it. No one regulates it. No material standard exists.
This is not a market failure. This is a $50 billion category structurally designed around disposal.
The Problem
A $50B+ market with zero material science.
90%+ of pet hardgoods sold globally are manufactured in China using the same commodity plastic. Whether the product costs €5 or €25, the polymer is identical. The shelf is a wall of visual differentiation built on material uniformity.
Every dog in the US and Europe will go through an average of 18 products in 36 months. The standard product lasts two to six weeks. No carbon reporting on 99% of SKUs. No durability specification. No regulation.
EARTHDAY.ORG's Pets vs Plastics report confirms: the pet toy and accessory industry is "essentially unregulated across the world." The FDA does not regulate pet accessories. The CPSC has never recalled a pet toy. Marketers can make any performance claim they wish. "Indestructible" has no regulatory definition.
634M
Dog toys reach US landfills every year
Source: EARTHDAY.ORG
120-140K
Tonnes of plastic waste per market
Toys, bowls, feeding mats, accessories
99%
Of SKUs with zero carbon reporting
No durability spec. No regulation.
Structural Failure
Brands compete on narrative because no one gave them the means to compete on substance.
The pet hardgoods industry runs on a replacement cycle. Products are engineered to break. Breakage drives repurchase. Repurchase drives revenue. Every broken toy is profit for the brand and waste for the planet.
1
One Material
The supply chain offers one commodity polymer. One quality tier. One origin.
2
One Outcome
Differentiation limited to shape, colour, and packaging. Collective mediocrity.
3
One Consequence
Zero material innovation. An environmental footprint no one reports because no one is required to.
Brands do not choose this model. They are locked into it. This is not negligence. It is structural.
The Architecture
We design the molecule. We write the playbook. We sell the standard.
The EZYNOS Model
EZYNOS is the materials infrastructure for the pet industry. We engineer proprietary polymer formulations at molecular level, the same discipline that makes a Michelin tyre last 80,000 km.
We package production specifications, tooling, and QA protocols so any qualified Tier 1 automotive or aerospace subcontractor can execute them, on any continent. We license both as one closed standard.
3 employees per €1M revenue. Fabless. No factory. No capex.
Molecule + recipe + QA = one proprietary platform.
The Analogues
Gore-Tex
Licensed material standard across thousands of products and brands.
Intel Inside
Infrastructure layer invisible to the consumer, indispensable to the manufacturer.
ARM
Fabless IP licensor. Designs the architecture. Never builds the chip.
Pet validates the standard. Every consumer hardgoods category is next.
The Proof
Built on €30,000. Every metric is independently audited or directly verifiable.
We did not raise capital to find product-market fit. We built a commercial sandbox to generate the behavioural, financial, and operational data needed to understand the market from the inside before deploying the infrastructure layer.
Just For Pets, our D2C operation, is Client Zero: proof that the EZYNOS material standard creates organic demand, premium retention, and structural margin without performance marketing. It is also our cash engine, funding continued R&D and factory testing through self-financing despite a growth crisis.
€541K
Cumulative Revenue
On €30,000 invested
58%
Gross Margin
Structural, not cyclical
0.17%
Return Rate
Industry average: 5–10%
26.7x
LTV/CAC Ratio
Zero paid acquisition since April 2023
45.5%
Repeat Purchase Rate
8,500+ clients across 4 countries
85%+
CAGR Over 3 Years
Not projected. Realized.

Not projected. Realized. Every figure above is independently audited or directly verifiable from operational records.
The Impact
Impact is a mechanical consequence. Not offsets. Not behaviour change.
90%
CO2 Reduction
Per functional unit vs. standard product
80%
Waste Reduction
At the same service level
83.2
B-Corp Score
Certified. Entreprise à Mission under French law.
The Mechanics
One EZYNOS product replaces approximately 18 standard products over 36 months. 80 to 95% CO2 reduction per functional unit. 80% waste reduction at the same service level.
Independent LCA (SimaPro, IPCC GWP100), verified by a PhD climate expert. ISO 14040/44 certification planned post-seed.
Already measured on 1,500+ units deployed: 20 tonnes of CO2 avoided and 5 tonnes of waste prevented.
At 5% penetration of 600 million dogs in the EU and US, the EZYNOS standard crosses 1 megatonne of CO2 equivalent avoided per year.
PFAS-free. Biosourced. Just dogs. Just toys. Just 10% of the population. The extrapolation writes itself.
The Moat
Four industrial sponsors. Four walls. One standard no one can replicate.
This is not a pitch with a factory slide. This is an industrial ecosystem already committed through signed letters of shared vision.
ITC Élastomères — France
Military and medical grade elastomers. R&D lab coupled with EZYNOS. Capacity for 150,000+ parts per month via the Polymeris network.
AFPI Thermoplastique Europe — France
Technical injection moulding. Co-development from pre-study to full industrial runs.
Stellinox — France
Food-grade stainless steel and metal systems. Medical-adjacent capability.
Unit Industries Group — USA
High-precision polymer. US Department of Defense adjacent network. Bridge to leading polymerists including SABIC for exclusive proprietary primary materials.
Wall One
Proprietary materials at the polymerist level. Exclusive formulations that do not exist on the open market.
Wall Two
System patents rooted in 15 years of Michelin elastomer R&D. 20+ WO patents filed, covering methodology not isolated technologies.
Wall Three
Proprietary QA and production specifications governing every factory on the platform.
Wall Four
Legal architecture by Bruzzo Dubucq: IP enforcement, economic warfare, and platform contract design.

Replicating EZYNOS would require rebuilding all four walls simultaneously. For a competitor, acquisition is more rational than replication.
Market Timing
The window is open. It will not stay open.
Why This Market, Why Now
94 million US households now own a pet, up from 82 million in 2023. Gen Z adoption surged 43.5% in a single year. The EU and US pet care market exceeds $180 billion and grows at 7% annually. 76% of pet parents actively seek healthier products. Two thirds call their pet their child.
The products haven't followed. Same commodity plastic. Same 90%+ China dependency. Same disposable logic.
Regulation is closing in. EU Packaging Regulation (PPWR) applies August 2026: recyclability mandates, PFAS limits, mandatory labelling. Digital Product Passports roll out under ESPR. First EU-wide welfare and traceability standards for dogs and cats voted H1 2026. Anti-greenwashing enforcement from September 2026.
On the ground: distributors absorb 5 to 10% breakage on commodity imports. Distridog signed with EZYNOS because their 5.8% breakage rate is a P&L problem, not an ESG initiative. The pull is commercial.
Why EZYNOS, Why Now
  • 4 industrial partners, letters signed. EU and US. 450,000+ parts/month capacity.
  • Distridog, 6,000 points of sale, ready to launch.
  • 1,500+ units deployed. 20 tonnes CO2 avoided. 5 tonnes waste prevented. Measured, not modelled.
  • China, EU and US tariffs are accelerating supply chain diversification.
  • EU carbon disclosure mandates are tightening. Material sovereignty is becoming industrial policy.
  • A category producing 800,000 tonnes of CO2 and 120,000 tonnes of waste annually with zero reporting cannot survive regulatory scrutiny.
EZYNOS is operational climate tech. Commercial from day one. Already measured, not projected. Built for exactly this moment.
The Origin
EZYNOS is not a technology name. It is three names.
Églantine. Tizy. Thanos. Three Japanese Spitz. The company carries their names.
Églantine was lost to a vascular cancer. The Veterinary Cancer Society confirms that 1 in 4 dogs will be diagnosed with cancer, the leading cause of death in companion animals. ScienceDirect (2024) confirms environmental exposure to carcinogens as a proven risk factor.
David spent 15 years in Michelin elastomer environments. He knows what molecules do to living systems. Laura spent a decade in canine behaviour and holistic animal wellness. They built EZYNOS because the materials that touch our animals every day were never engineered for safety, durability, or accountability.
"We are building it because no one else will."
The Team
The science and the animal. Together from day one.
David Gonzalez _ Co-founder & Co-CEO
R&D, materials, industrial architecture, IP, fundraising. 15+ years in Michelin elastomer environments. 20+ WO patents filed. David designs the standard.
Laura Serre _ Co-founder & Co-CEO
Canine behaviour specialist. Holistic animal wellness practitioner. Former president of an animal protection association. Built Just For Pets from zero to €541K revenue with zero paid acquisition. Laura ensures every product starts from the animal's real needs.
Laurent Bassery _ CFO
Former Picard Surgelés executive. 3 LBO cycles totalling €3.2B in transaction value. Laurent structures the capital.
Industrial Backbone
ITC Élastomères, AFPI, Stellinox (EU), Unit Industries Group (US), OpenStudio (digital and AI).
Combined capacity: 450,000 to 600,000 parts per month across two continents.
Legal & Strategic
Legal direction: Bruzzo Dubucq, business law, IP, M&A, economic warfare.
Strategic advisor: Vincent Abad, VP Strategy at Symbio (hydrogen mobility), industrial leadership and academic network.
The Raise
€3M seed. €9M pre-money. 25% dilution.
The Terms
€3M
Equity Raise
To industrialise a validated material standard
€9M
Pre-Money Valuation
25% dilution
€4M
Non-Dilutive Capital
Unlocked by this seed, plus institutional banking commitments already mapped
The Market
€50B+ Total Addressable Market
Global pet hardgoods
€15–20B Serviceable Market
EU and US hardgoods, addressable via licensing
€40–80M Target Recurring
Licensing revenue at scale
Strategic lead sought: €1.5 to 2 million. The lead sets the terms. The infrastructure is ready to deploy.
"We design the molecule. We write the playbook. We sell the standard."
The round is active. The dataroom is open. The standard waits for no one.
Request the Full Dataroom
Contact: David Gonzalez