A €50B+ market with no infrastructure layer.
We're building one.
EZYNOS is the industrial materials standard for consumer hardgoods. Pet is the wedge. Infrastructure is the destination.
Certified
B Corp Score 83.2
Legal Status
Entreprise à Mission
Audited
5-Year P&L — Independent Auditor
Book a 20-Minute Call
The Structural Gap
The anomaly no one addressed
The global pet hardgoods market exceeds €50 billion annually. It has never undergone an industrial or material transition. Products are still built on fragmented supply chains, fossil-based polymers, and disposable design logic from the 1980s.
What is missing from this category
  • No unified material specification
  • No enforceable durability benchmark
  • No lifecycle accountability
  • No domain-level IP structuring
Every other industrial category already transitioned
Automotive. Aerospace. Medical. Each went through a material and infrastructure transition decades ago. Pet hardgoods never did.
EZYNOS exists to close this gap. Not as a brand. As infrastructure.
Proof of Standard
Proof of standard, not proof of D2C
Just For Pets is Client Zero — a fully instrumented commercial sandbox designed to validate that the EZYNOS material standard generates demand, retention and margin without performance marketing. It is a measurement instrument, not the end business.
26.7x
LTV / CAC
Industry benchmark: 3–5x
0.17%
Refund Rate
14 refunds on 8,251 orders
+85%
CAGR 2023–2025
Compounded annual growth
€0
Founder Salary
Since 2023 — both co-CEOs
€541K
Cumulative Revenue
Sept 2022 – March 2026
58%
Gross Margin
Structural, not promotional
€7.73
Average CAC
Fixed €495/month budget
86.6%
Returning Customer Revenue Share
45.5% repeat purchase rate

Two independent third-party studies validated demand potential. Adsteroid (acquisition agency of Ultra Premium Direct backed by Eurazeo at Series B) confirmed a conservative revenue floor of €1.5M annually in France alone, with a central scenario around €5M. StrideUp validated the Amazon Europe opportunity. Zero paid acquisition since April 2023.
Climate Impact
Impact is a mechanical consequence, not a marketing layer
Climate performance is not an add-on. It is the structural result of material durability and throughput reduction. Independent pre-LCA (SimaPro, IPCC GWP100 methodology) on the EZYNOS core range confirms:
18 Products Replaced
1 EZYNOS product replaces approximately 18 standard mass-market products over 36 months.
80–95% CO₂ Reduction
Per use-cycle over 3 years: 0.48–1.05 kg vs 13.8 kg CO₂e for standard alternatives.
80% Waste Reduction
End-of-life waste mass reduction for the same service level delivered.
Already deployed in the field
With 1,500+ EZYNOS products currently deployed: approximately 20 tonnes of CO₂ avoided and approximately 5 tonnes of final waste prevented.
Impact scales mechanically with adoption. Fewer units produced, longer lifetimes, less waste. The standard does the work.
Certifications
  • Certified B Corp since June 2025 — score 83.2, target 90+ by 2028
  • Entreprise à Mission
  • Ecovadis Silver targeted 2026-2027
This is structural decarbonisation by design — not offsets, not marginal efficiency gains, not behaviour change.
Third-Party Adoption
The market is pulling
DISTRIDOG — a leading French B2B pet distributor serving 6,000+ professional customers and managing 7,000+ SKUs — signed a Letter of Shared Vision in March 2026.
Structural Recognition
DISTRIDOG recognises the structural shift from commoditised imports to durable, traceable, regulation-aligned products.
Market Invariants Identified
Competitive retailer margins, sell-through driven by form/function/desirability, sustainability as reinforcement not substitution, reliable logistics and continuity of supply.
Co-Development Signal
Would consider co-developing an EZYNOS-powered range (branded and/or private-label) within its 6,000-customer professional network if industrial readiness and logistics capacity are achieved.
External Validation
Describes the EZYNOS approach as "serious, technically grounded and unusually credible at this stage of development."

This is the first external validation of the "Powered by EZYNOS" licensing model by a professional distribution actor with operational scale. The market did not wait for capitalisation to signal interest.
Industrial Backbone
Built to deploy everywhere. Owned by no one factory.
EZYNOS is a fabless industrial deployment stack. Designed to be executed by any Tier-1 automotive/aerospace subcontractor, anywhere in the world. Produce where you sell. No geopolitical dependency. No intercontinental logistics on finished goods. Structural carbon reduction by architecture.
This is a principle learned during 15 years at Michelin: local production eliminates single-corridor supply risk, protects margin through proximity rather than volume, and reduces carbon footprint with every new geography activated.
ITC Elastomeres — France
Military/medical-grade elastomers. ~150,000 parts/month capacity.
Stellinox — France
Food-grade and professional-grade polymers and metals.
AFPI Thermoplastique Europe — France
Technical injection, interchangeable-core tooling architecture.
OpenStudio — France
Digital and AI infrastructure. Recognised national AI lab.
US Thermoplastics Partner — Santa Ana, CA
High-precision moulds, military/medical grade. ~300,000 parts/month capacity.
Combined capacity: 450,000 to 600,000 parts per month across EU and US. Activation contingent on capitalisation. Every partner operates under automotive or aerospace quality frameworks.
IP Ecosystem
Four walls. One standard. Structurally unreplicable.
The EZYNOS moat is not a single patent or a single material. It is a system where four layers lock together, and each reinforces the others.
Wall 1 — Proprietary Materials
Custom formulations at polymerist level. Dedicated material references competitors cannot access. Upstream exclusivity is the first wall.
Wall 2 — System-Level Patents
IP structured at domain level under Michelin methodology. Covers formulation logic, mechanical behaviour thresholds, functional geometries, and molecule-to-market integration. PCT filing staged with capital event. R&D lead: 20+ industrial WO patents filed.
Wall 3 — Proprietary QA Specs
Each factory operating under EZYNOS follows a proprietary quality protocol beyond ISO. Acceptance criteria, defect thresholds, corrective action logic. Control the spec, control the category.
Wall 4 — Legal Architecture
Bruzzo Dubucq as external legal direction post-seed. Business law, economic warfare, disputes, tax, and IP enforcement across jurisdictions. Industrial-grade legal architecture — not a startup lawyer.

The structural consequence: if upstream formulation logic and downstream deployment standards are both controlled simultaneously, replication becomes capital-intensive, legally complex, and time-consuming. Acquisition becomes economically more rational than replication.
Risk Profile
How you lose money. How you probably don't.
The risk is sequential, not structural. The technology works. The products sell. The factories are signed. The question is execution speed.
Downside — Bounded
Floor: Profitable, Acquirable Asset
Even if "Powered by EZYNOS" licensing takes longer than planned, the company retains:
  • Profitable B Corp brand with 58% gross margin
  • Protected IP and established industrial relationships
  • 1.8% return rate and proven unit economics
Industrial or retail M&A in the €80–200M range remains structurally plausible. Fund outcome: reasonable multiple, limited downside.
Upside — Asymmetric
Ceiling: Category-Level Infrastructure
If the standard deploys across multiple brands and factories:
  • Licensing model: €50–150k per brand per year
  • 5–10% adoption across 8,000 mid-to-large pet hardgoods brands globally
  • €40–80M recurring infrastructure revenue
  • Target strategic consolidation: €500M+
The same playbook extends beyond pet to any hardgoods category requiring material discipline.
The ratio is violent: seed entry on a dossier where the downside is a profitable, acquirable asset, and the upside is category-level infrastructure.
Capital Structure
Capital discipline as a feature, not a constraint
Round Structure
Non-dilutive sources: Karmen, SuperCapital, Shippingrise, CA facilities. CA equity conditioned on lead term sheet.
Operational Discipline
5-year P&L independently signed, October 2025. Post-closing salary below seed median of €5,500.

A French institutional bank writing equity at seed, conditioned on a lead, is not standard. It signals that the infrastructure thesis has been underwritten by a regulated financial institution — not just by venture.
Series A Trajectory
18-month milestones to Series A
The seed finances the transition from Client Zero to multi-partner infrastructure.
1
Milestone 1
First EZYNOS-powered range co-developed with a B2B distribution partner. Distridog pipeline active.
2
Milestone 2
2–3 factories activated across EU and US under EZYNOS specification.
3
Milestone 3
First licensing contracts signed — "Powered by EZYNOS" becomes a revenue line.
4
Milestone 4
Revenue mix shift — growing share from B2B and licensing versus pure D2C.
5
Milestone 5
Proprietary polymer catalogue formalised with select global polymerists.
If these milestones execute, the Series A thesis writes itself: a proven, deployable industrial standard with multiple partners, recurring infrastructure revenue, and category-level IP protected by four interlocking walls.
Team
Built to execute infrastructure, not to scale a webshop.
David Gonzalez — Co-founder & Co-CEO
R&D materials, industrial architecture, IP, regulatory, administration.
15+ years in elastomer science and industrial systems within Michelin environments. 20+ WO patents filed. Designed the EZYNOS material and deployment stack from molecular level to factory floor. Built and manages the entire industrial partner network across EU and US.
Laura Serre — Co-founder & Co-CEO
B2C, community, client relationship, purchase behaviour analytics.
Built the Just For Pets commercial engine from zero to €541,633 revenue, 35,000-strong community, 45.5% repeat rate, 86.6% returning customer revenue share — with €495/month fixed marketing and zero paid acquisition. Proved that the material standard creates organic demand.
Laurent Bassery — Chief Financial Officer
Former executive at Picard Surgelés.
Structured and participated in three LBO cycles totalling €3.2 billion. Brings institutional-grade capital structuring, governance, and large-scale execution capability to a seed-stage company.

David builds the standard. Laura proves it creates demand. Laurent structures the capital to deploy it. Three complementary profiles. Zero overlap.
Next Step
20 minutes. One infrastructure thesis.
We don't pitch a brand. We walk you through a system.
Who this conversation is for
If you are a fund or family office evaluating climate infrastructure, industrial platforms, or asymmetric seed opportunities — this is a 20-minute conversation worth having.
  • Seed entry on a dossier with bounded downside
  • €80–200M floor via industrial or retail M&A
  • €500M+ upside if the standard deploys at category scale
  • French institutional bank equity already committed
  • 5-year P&L independently audited
Book a call with David
david@ezynos.fr
Co-founder & Co-CEO
EZYNOS — ezynos.fr
€50B+
Market with no infrastructure layer
€9M
Pre-money valuation
25%
Dilution at seed
€500M+
Target strategic consolidation scenario